Longer-form thinking on where the market goes.
12 white papers
Viewpoint examining how luxury hospitality guest expectations have shifted from passive relaxation toward active, experiential offerings, with implications for hotel marketing and positioning.
Analysis of how Hungary's political transition and forint appreciation following the April 2026 election is reshaping the hospitality sector's business dynamics and distribution strategies.
Horwath HTL explores how artificial intelligence is transforming hotel discovery and marketing strategies beyond traditional search and OTA distribution channels.
A viewpoint examining how hotel valuation criteria and investor evaluation methods have evolved beyond traditional factors of location, category, and operating results to reflect increased market sophistication.
Horwath HTL explores the evolving definition of luxury hospitality in Asia Pacific, examining the shift from material excess toward experiential, wellness-focused, and technology-integrated outdoor lodging concepts.
Horwath HTL explores the intersection of wellness and technology in shaping hospitality design, guest experience, and human wellbeing at the Design Inn Symposium.
Examines how hospitality operations have shifted toward standardized, technology-driven service models and proposes island destinations be evaluated as integrated economic platforms rather than standalone properties.
Analysis of how major sporting events impact urban development and hospitality markets, examining transformation effects on cities.
Explores how next-generation island destination communities should be structured as integrated economic platforms rather than traditional hotel-plus-real-estate models, with resorts functioning as broader economic infrastructure.
Analysis of artificial intelligence applications and effectiveness across hospitality properties in Asia, distinguishing between genuine implementations and marketing claims.
Hospitality industry perspective on integrating sustainability into financial and risk management functions, driven by rising insurance costs and fiduciary obligations.
Examines data ownership and control issues for hotel operators in Asia Pacific, challenging common assumptions about who owns guest profiles, booking histories, and operational records.