Longer-form thinking on where the market goes.
9 white papers
By Beth Mattson-Teig Marketing 101 is to know your target customer. And for many senior living communities, that customer focus is shifting to baby boomers and their Gen X children.… The post New Rules of Engagement for Senior Living Marketing appeared first on Seniors Housing Business .
NEW YORK CITY — Solo agers are contributing to the heightened demand for seniors housing, says a new Berkadia white paper composed by Ezekiel Duprey, a lead research analyst at the… The post Solo Agers Are Driving, Defining Seniors Housing Demand, Says Berkadia White Paper appeared first on Seniors Housing Business .
By Matt Valley At least half of all seniors housing operating companies don’t make a nickel off the management of their buildings, says Jerry Frumm, vice chairman of Senior Lifestyle,… The post Pay Seniors Housing Operators What They’re Worth, Industry Executive Urges Owners, Investors appeared first on Seniors…
By Hayden Spiess CHICAGO — New players are increasingly drawn to the seniors housing sector due to strong market fundamentals and the industry’s proven performance. Limited new inventory and high occupancies,… The post ‘Seniors Housing Is Our Highest-Conviction Sector,’ Harrison Street Executives Say appeared first…
By Hayden Spiess CHICAGO — New players are increasingly drawn to the seniors housing sector due to strong market fundamentals and the industry’s proven performance. Limited new inventory and high occupancies,… The post Seniors Housing Is Our Highest-Conviction Sector,’ Harrison Street Executives Say appeared first…
By Michael Pittore and Forrest Westin What makes a life healthy and happy? In 1938, the Harvard Study of Adult Development set out to answer that question through what would… The post Senior Living Operators Must Cultivate Connection appeared first on Seniors Housing Business .
By Hayden Spiess Professionals active in the seniors housing lending space say that the sector is somewhat insulated from cyclical economic headwinds relative to other types of commercial real estate.… The post Quality Operators Stand Out, Say Lenders appeared first on Seniors Housing Business .
By Jane Adler Private equity firms are snapping up a bigger slice of the seniors housing market as investors seek healthy returns. The rationale for investing is increasingly clear: The… The post Why Private Equity Is Pouring into Senior Living appeared first on Seniors Housing Business .
By Matt Valley DALLAS — Favorable demographic shifts are providing a strong tailwind for the active adult sector, says Caroline Clapp, senior principal of research and analytics at the National… The post Demographic Changes Bode Well for Active Adult, Says NIC Researcher appeared first on Seniors Housing Business .