Your Office is a Talent Strategy and Most Companies are Negotiating it Wrong

The article argues that office space decisions should be driven by talent strategy and broader business performance considerations rather than cost alone, and that most companies negotiate leases poorly by focusing on rental rates while overlooking lease terms, timing, and leverage opportunities. Key claims include that companies are seeking smaller footprints in higher-quality Class A buildings, that starting lease negotiations 12–18 months early creates competitive leverage and employee input opportunities, and that seemingly cheaper spaces often cost more when construction and tenant improvement allowances are factored in.