Charter Keck CramerArticle
The Invisible 45%: Why Next Time Buyers Really Drive the Housing Cycle
July 2026 Housing commentary focuses too heavily on First Home Buyers and Investors. This is because they are easy to measure and politically visible. Charter Keck Cramer research shows that the more important cohort is the Next Time Buyer. These are existing homeowners who re-enter the market to move, resize,…
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