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From Plushies to LEGO: Why Toys & Collectibles Are Retail’s Hottest Traffic Engine Right Now

Toys and collectibles are injecting serious life into American retail, fueling demand from Gen X to anxiety-fueled Gen Z. The best collectible brands have borrowed a page from the luxury playbook: manufacturing desire through scarcity. Limited drops, short windows, and low production runs turn an ordinary gadget or…

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