25Research pieces indexed
Latest Aug 12, 2026
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Bangkok's condo market is becoming increasingly polarised, with luxury projects continuing to outperform while the broader residential sector remains weighed down by weak purchasing power and tighter mortgage lending.
The slowing residential market has prompted property consultancy Savills (Thailand) to reposition its business, shifting its focus towards recurring income from property management while resuming overseas marketing of Thai luxury homes after a six-year hiatus.
Phuket's residential property market is evolving from a tourism-driven market into an increasingly investment-oriented destination, with buyers placing greater emphasis on rental income and capital appreciation, according to SET-listed Origin Property.
SET-listed developer Sansiri is refusing to join an escalating price war in the luxury housing market, arguing that long-term value creation matters more than deep discounts as developers compete for buyers amid slowing economic conditions.
Bangkok's condominium market is on course for another record-low year for new supply launches as developers continue delaying investment amid weak purchasing power, high mortgage rejection rates and subdued foreign demand.
The property downturn is no longer producing the same outcome for everyone. While residential developers pull back amid weak demand and mounting financial pressure, brokers and private equity investors are stepping forward, seeing one of the strongest buying opportunities in years.
Bangkok's resale condo market is attracting more buyers as affordability becomes a growing concern, with purchasers opting for larger units at steep discounts rather than paying record prices for newly launched projects, according to property consultancy Savills Thailand.
Unsold residential inventory is expected to exceed 610,000 units by year-end as a growing number of second-hand homes enter the market, while demand remains constrained by weak purchasing power, according to Kasikorn Research Center (K-Research).
Land prices near Bangkok's expanding mass transit lines are continuing to rise, with eastern and outer suburban locations posting the strongest gains, even as the overall land price index slipped from the previous quarter.
The housing market is entering a new phase where affordability rather than supply is the biggest obstacle to homeownership, nudging more buyers to second-hand homes and the rental market.
The ready-built warehouse and factory rental market is shifting to favour landlords as limited new supply, steady foreign investment and rising occupancy enable developers to gradually increase rental rates.
SET-listed developer Sansiri is bullish on Phuket's residential market as it shifts towards pool villas and foreign buyers, with plans to launch 40 billion baht worth of new projects over four years, matching its total development value on the island over the past 15 years.
Despite no new office completions in the second quarter of 2026, Bangkok's office market remained highly competitive as landlords of new buildings increasingly offered barter deals and matched incentives provided by owners of older properties.
The residential market may have already bottomed out, but a recovery is unlikely to resemble previous cycles, with second-hand homes expected to become the primary growth engine as affordability challenges continue to reshape buyer behaviour.
More Bangkok residents are searching for rental homes rather than properties for sale, with demand increasingly concentrated around employment hubs, while homebuyers continue shifting towards more affordable suburban locations.
Aira Capital Plc is accelerating its expansion into the property sector, aiming for recurring income from office and hospitality assets to become the main earnings driver within a few years.
Industrial land price growth is expected to moderate after last year's sharp increase, as nearly 10,000 rai of new supply is set to enter the market in the fourth quarter of 2026, easing upward pressure on prices.
Despite the sluggish economy, the average selling price per square metre of new condo units in Greater Bangkok during the first half of 2026 neared the level recorded in 2019, the second-highest on record after the 2018 peak.
Asking prices for land in Greater Bangkok have stagnated this year, with some sites facing discounts of up to 40% as buyers negotiate aggressively amid a sharp contraction in the condo market caused by economic weakness.
Tourism operators support using the land plot previously earmarked for an entertainment complex in Bangkok to attract foreign investors with the same concept excluding a casino, aiming to promote high-value tourism in line with a government pledge.
Property brokerage firm Harrison will double its investment budget to 2 billion baht this year to acquire completed but unsold condominium units in bulk from developers, capitalising on attractive investment opportunities amid the prolonged property market slowdown.
SET-listed developer SC Asset Corporation plans to relaunch 16 housing projects with redesigned homes to better reflect changing consumer preferences and stimulate demand amid a sluggish market.
New residential supply in Greater Bangkok is expected to continue slowing this year as developers scale back launches in response to persistently weak housing demand and subdued consumer purchasing power.
Phuket's luxury residential market is expected to remain resilient this year, driven by sustained foreign demand, rising land prices and a strong appetite for branded residences, even as competition intensifies among condo developers.
The cabinet has approved a one-year extension of the measure reducing transfer and mortgage registration fees for real estate transactions to 0.01%, which policymakers claim can spur Thai GDP growth.
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