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REIT-Slayers: How Self Storage Operators Are Using Hyper-Localism to Beat the Big Guys

In the self storage industry, many independent operators feel the pressure when one of the Big Five REITs: Extra Space Storage, Public Storage, CubeSmart, National Storage Affiliates Trust, or Life Storage announces expansion into their market. These corporate giants bring vast capital, automated facilities, and…

Self StorageREITsU.S. National
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Hartford Storage Deep Dive: High Incomes Meet a Rising Pipeline

This week the Radius+ team took a closer look at the Hartford-West Hartford-East Hartford, CT CBSA. Hartford experienced consistent supply growth from 2021 through 2025, contributing to downward pressure on rental rates. Despite this, the market is still considered undersupplied at just over 5 square feet per…

Self StorageU.S. National
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Self Storage Underwriting Guide: How to Evaluate a Facility, Market, and Investment Opportunity

Self Storage Underwriting Starts With the Market Self storage underwriting is no longer just a spreadsheet exercise. In today’s environment, the strongest investors, developers, and operators are underwriting from the market up, not the property down. That shift matters because self storage performance is highly…

Self StorageU.S. National
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Self-Storage Deals Really Go Sideways Because Developers Do Not Understand The Importance Of Time.

By Marc Goodin Most investors start where they should: the numbers. They review rents, absorption, supply, expenses, taxes, site costs, and projected returns. Those inputs are essential, but they also create a dangerous illusion. They make a deal feel more certain than it really is. The reason is simple. A pro…

Self StorageU.S. National
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Radius+report

Wichita Market Insight: Steady Growth and Supply Stability

This week the Radius+ team took a closer look at the Wichita, KS CBSA. 2022: 2.5% 2023: 0% 2024: 1.4% 2025: 3.2% 2026: 0% Wichita has maintained a pattern of measured supply growth over the past several years. The metropolitan economy has benefited from expansion in manufacturing, aerospace, and agriculture, which…

Self StorageU.S. National
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Five Data Types Critical to Self-Storage Development

#1 Physical Land Data: Topography? Wetlands? Flood plains? Easements? Environmental concerns? Shape? Acres? I get a call a week from developers saying they have a perfect property. But could only describe one and a half of these Land data points. #2 Zoning Data: Zoned for self-storage? Yard Setbacks, Impervious…

Self StorageU.S. National
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Chattanooga Storage: The Road to Rate Recovery

This week the Radius+ team took a closer look at the Chattanooga, TN-GA CBSA. 2022: 2.3% 2023: 2.9% 2024: 6.8% 2025: 0% 2026: 0% Chattanooga experienced massive supply growth in 2024, overwhelming demand in the near term. Its central geographic location has made it an important logistics and transportation hub,…

Self StorageIndustrial & LogisticsU.S. National
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