John Burns Research and Consulting research.

Housing execs still cautious: insights from our 2026 Summit

Dear Consultant: What Incentives Can We Offer to Drive Sales?

John Burns Research and Consulting reviews homebuilder incentive strategies designed to boost sales without reducing base prices amid muted new home demand.

CRE Capital Markets Are Tightening

John Burns Research and Consulting analyzes tightening commercial real estate capital markets, covering inflation, Sunbelt rental growth and shifting build-to-rent policy across the apartment sector.

Dear Consultant: What is your recipe for a stronger housing market in 2026?

JBREC 2026 outlook: renter population to grow sharply; Sunbelt rental supply absorption, Midwest/Northeast rent growth, and build-to-rent moving from prep to production.

Q3 2025 recap: cooling prices, multifamily rebounds, and other fundamental shifts

JBREC Q3 2025 housing recap covering the rental rebound and the interplay of build-to-rent and apartments as rental supply tapers from its peak and the sector firms.

New Build-to-Rent Survey: spring brings modest rental growth amid regional and product differences

JBREC Q1 2025 BTR survey: blended rents +1.3% YoY; most move-outs are renters buying homes, not rent hikes; Midwest leads, Southwest lags.

Starter homes cost $1,091 more per month to purchase than rent

JBREC: buying a starter home costs $1,091/month more than renting (vs $233 historical average), driving demand toward single-family rentals; market-by-market premiums analyzed.

Unlocking single-family rental (SFR) trends early and accurately

JBREC analysis using the Burns Single-Family Rent Index (+3.9% YoY as of May 2024); affordability challenges support SFR demand; compares proprietary data with SFR REIT earnings.

Rents on the Move: Unlocking Single-Family Rental Trends

JBREC analysis of the largest 23 SFR operators (375K+ homes): paired-home rent movements showing operators prioritizing occupancy through market transitions.